Michael Okidi

Talented youthful artists and designers in the East African Community Partner States have been handed an opportunity to design a new emblem and logos for the bloc and its various Organs and Institutions.

This follows a decision of the EAC Council of Ministers for the design of a new emblem and logos that will not only create a new synergy between the Community’s Organs and Institutions, but also rope in South Sudan as the bloc’s newest Partner State.

Deputy Director of Productive and Services Sector at the State Department for EAC Integration, Julius Mwabu (center) with EAC’s Head of Corporate Communication and Public Affairs Department, Richard Owora (right) and Duncan Karari of the German Technical Corporation Agency (GIZ) after the launch of the EAC Emblem and Logos Design competition at the State Department of EAC Integration’s Boardroom yesterday.

The new brand, to be modelled along the examples of the United Nations (UN) and the European Union (EU) brands, is expected to create harmony between the Community’s main logo and the logos of all its other institutions.

Subsequently, the EAC Secretariat, in collaboration with the Partner States’ Ministries in charge of EAC, have initiated a competition among youthful artists and designers across the region to come up with the best possible designs for the bloc’s emblem and logos.

The competition that runs to August 31st 2017, has lined up mouth-watering prizes for the winner, runner up and 2nd runner up, who will walk away with US Dollars 25,000, 5,000 and 2,500 respectively.

Targeted participants are the youth, aged between 18 and 35 years, university or college students or simply talented young people whose creations can not only create synergy between the EAC Secretariat and its Organs and Institutions, but will also communicate effectively about the Community as a brand.

Already, the competition has been launched in all the six EAC Partner States, with the last launch having taken place at the State Department of EAC Integration offices in Nairobi yesterday, where Deputy Director for Productive and Services Sector, Julius Mwabu, urged the youth to grab the opportunity and exploit their artistic talents besides bidding to earn the availed prize money.

He emphasized that the new EAC brand should be a long-lasting symbol of identity that should flexibly accommodate the current and new Partner States, organs and Institutions, given that the Community had the prospects of massive growth in membership in the near future.

Mwabu, who represented the State Department of EAC Integration (SDEACI) Principal Secretary at the launch of the competition, said the re-design of the emblem and logos had been necessitated by the current lack of coherent relationship between the logos of EAC’s various Organs and Institutions..

He noted that the EAC was expanding because of its attractiveness owed to the various landmark achievements like the One Stop Border Post (OSBP) concept, the Common Market and elaborate infrastructural initiatives among other notable achievements that are now sure to attract more members.

The Head of Corporate Communication and Public Affairs at the EAC Secretariat, Richard Owora, said that already, the competition had generated overwhelming interests among the youth across the region, and expressed confidence that the final shortlst shall come up with the best, long-lasting brand architecture for the EAC.